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1. Synergy: when two or more companies work together, creating a product they couldn't have done alone
2. Passive audience: an audience that do not have opinions or interact from the media they consume
3. Active audience: an audience that actively take part in something, have opinions and interpret it
4. PSB: Public service broadcaster, where the public fund the channel (funded by TV liscence), they must reflect the diversity of great Britain, have high quality programming and be distinctive. No advertisements/ product placements/ sponsorships