Key Words

♡ Dominant representation : The most popular opinion associated with a stereotype (e.g.: blonds are dumb) Countertype: When something opposes the traditional stereotype 4 area of the uses and grants theory:  Entertainment, personal identity, information, social interaction When time was The Avengers broadcasted? 9pm, post watershed Game company who produced The Lego Movie Game ? TT games

♡ Vertical Integration : When a company owns other smaller companies that contribute to make the project together Horizontal Integration: When a company works with other companies to create a product they could not make alone Globalisation : When you distribute a product across the world (globally) Product Diversification : When a media product is available on multiple platforms for example, social media, a website

♡ Synergy : when two or more companies work together, creating a product they couldn't have done alone Passive audience:   an audience that do not have opinions or interact from the media they consume Active audience: an audience that actively take part in something, have opinions and interpret it PSB: Public service broadcaster, where the public fund the channel (funded by TV liscence), they must reflect the diversity of great Britain, have high quality programming and be distinctive. No advertisements/ product placements/ sponsorships